How Much Does Billboard Advertising Cost? ⭐ DASH TWO (2023)

How Much Does A Billboard Ad Cost?

Billboard Advertising Costs in New York ranges from $3,000 to $20,000/month, and in Los Angeles billboard pricesrange from $2,000 to $15,000/month. In Chicago, billboards’ costs range from $2,000 to $12,000; San Francisco billboards’ cost ranges from $2,000 to $12,000; and in Philadelphia billboards cost from $1,500 to $12,000/month. If you are looking for “Billboard Advertising near Me”, DASH TWO can find that pricing for you.

Billboard Advertising Cost

BillboardsBillboard Prices
New York Billboard Cost$3,000 to $20,000/month
Los Angeles Billboard Cost$2,000 to $15,000/month
Chicago Billboards Cost$2,000 to $12,000/month
San Francisco Billboards Cost$2,000 to $12,000/month
Philadelphia Billboards Cost$1,500 to $12,000/month

How Much Does It Cost to Rent a Billboard?

Billboard rentals are almost always quoted on a 4-week as opposed to a 1-month period. If an out of home advertising company quotes you $1,500 for a year contract, it means 13 4-week periods for $1,500/period.

In addition to the monthly billboard rental cost, a billboard advertising client must pay a production fee for the vinyl. A good rule of thumb is that the production fee will be 50 cents per square foot for the vinyl. The production fee will be $450 for a 14′ by 48′ billboard, $250 for a 10.5’ by 36′ billboard, and $64 for an 8′ by 16′ poster.

Impressions – The Basis for Billboard Advertising Cost

Geopath is a not-for-profit organization that uses data, technology and media research to compute the weekly impressions received by billboard ads. Out of home advertising companies pay Geopath for the ratings. Geopath impressions derive from a complete formula that factors in:

  • The position of the billboard in relation to the road
  • Traffic volumes
  • The number of people in each car

Not every out of home advertising company is a Geopath subscriber, but most large out of home advertising companies are.

The typical billboard sells for a CPM, or cost per thousand impressions, of $5.21, according to PJ SOLOMON. A freeway billboard that gets 400,000 impressions in a 4-week period will be priced at $2,000/period. A billboard on a country road with only 30,000 impressions a month will rent for only $600/period. You can usually get impressions data from your billboard company to verify what sort of CPM you are paying.

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Billboard Location

The area of a city for the Billboard location can also affect the pricing as well. For instance, a billboard located on Sunset Blvd. will range from $15,000 to $35,000, and billboard at the heart of the Sunset Strip will range from $25,000 to as high as $55,000. In Los Angeles, when aiming for the trendy fashion market, billboards on Melrose and Fairfax can range from $9,000 to $15,000. And the famous Hollywood Blvd. will have billboard costs from $7,000 to $13,000.

For New York City, digital billboards in Times Square typically will have a smaller duration of about 2 weeks but range from $10,000 to $22,000, and billboards in the popular SoHo District of Manhattan can cost about $18,000 to $30,000 Freeway billboards cost more to rent than state highway billboards, because more traffic equals more impressions.

State highway digital billboard cost more to rent than secondary road billboards. More traffic equals more impressions.

How Much Does a Billboard Ad Cost

Los Angeles Area Billboard Prices
LocationPrices
Sunset Blvd$15,000 to $35,000
Sunset Strip$25,000 to as high as $55,000
Melrose$9,000 to $15,000
Fairfax$9,000 to $15,000
Hollywood Blvd$7,000 to $13,000
Times Square$10,000 to $22,000
SoHo district of Manhattan$18,000 to $30,000

Billboard Sizes

A bigger billboard size is easier to see than a small billboard size. A 14′ by 48′ billboard has 77% more square feet than a 10.5′ by 36′ billboard. As an example, the Thirty Seconds to Mars 14′ by 48′ billboard shown here is 77% larger than the Elohim 10.5′ by 36′ billboard also shown

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (1)

30 Seconds to Mars 14′ x 48′ Billboard

A larger surface area logically means that a billboard is more likely to be seen and can be rented for more, but the relationship isn’t linear. It does not mean that a 77% larger billboard will exactly be 77% more expensive.

And consider a double-stacked 10.6′ by 36′ billboard a couple miles away where each face rents for $400/month. The larger board is worth more than the smaller double-stacked boards.
It should come as no surprise that the double-stacked 10.6′ by 36′ billboards get about 28% fewer impressions per period than the single 14′ by 48′ billboard.

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (2)Elohim 10.5′ by 36′ Billboard

A small 8′ by 16′ poster will rent for even less.
These posters in rural Indiana rent for approximately $500/month.

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (3)

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Billboard Lighting

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (4)A billboard with lighting goes for a 25% premium over a billboard without lighting because the billboard will be available to many more viewers at night. Lighting means more impressions. Casinos and all-night restaurants are especially interested in billboards that are lit all night. Cracker Barrel and some retail stores sometimes ask billboard companies to turn off the lights on a billboard prior to store closing times, so they don’t have customers pulling up to the establishment as they shut down for the night.

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Billboard Visibility

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (5)A right-hand read, that is, a billboard on the right side of the road, will be more expensive than a left-hand read. Why? A right-hand read billboard is closer to the car driving past and easier to see than a billboard a driver reads across several lanes of traffic. Take a look at this billboard in downtown Indianapolis. The right-hand read rents for $4,100/month.
How Much Does Billboard Advertising Cost? ⭐ DASH TWO (6)The left-hand read on this same road rents for $3,000/month. It’s a great, high-traffic location, but you look at the board across four lanes of traffic.

A setback billboard that is more than 600′ from the freeway will rent for much less than a billboard that is right against the freeway because it gets fewer impressions.

Most billboards are within 45′ of the grade of the road, which makes them easy to see. A billboard that is extremely tall – 80′ or 100′ feet above the road – will be cheaper because it will get fewer impressions. People won’t crane their necks just to see what’s on a sign.

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (7)

Trees can ruin visibility. This billboard has a public service ad that is probably free because the trees next to the road have blocked the view to the billboard.

Billboard Competition

A billboard in an area with lots of other nearby billboards will sell at a steep discount. About 1,500 feet is the average setback between billboards in many cities. Some cities have no minimum setback or only a 500-foot setback between billboards. An area with lots of billboards very close together will have lower rates than an area with few billboards.

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (8)Take this 10′ by 48′ billboard on a highway outside Indianapolis. The billboard has excellent, long reads in both directions. The billboard rents for only $300/month.

There are numerous other billboards in the vicinity, many of which are vacant or running public service ads. The availability of plenty of competition has driven down the price.

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Look at these billboards packed together along a rural stretch of freeway in Nevada.

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (9)

They rent for $300/month. If there weren’t so many, you could expect rents for be $750-$1,500.

Production of Billboard

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (10)

Billboards don’t just cost money to rent; they also cost money to produce.

The production of the billboard can range from $250-$750 depending on what type of material is being printed along with what size the billboard is.

A 14’ by 48′ 7-oz vinyl billboard can cost around $400.

Now that you know the variables that go into the pricing of a billboard, you can feel confident in setting your budget. You can also further discuss the details with DASH TWO bycontacting us today.

How Much Does Billboard Advertising Cost? ⭐ DASH TWO (11)

written by Rodolfo Queiroz

Rodolfo Queiroz is an expert in the Out-of-Home world and is based out of Los Angeles, CA currently working at DASH TWO. Rodolfo has worked closely with clients primarily in the lifestyle apparel and music space, such as American Apparel, CoverFx and Interscope Records. Part of an agency, Rodolfo works with clients to help develop outdoor campaigns that reaches audiences through brand awareness and support their respective business objectives. He is responsible for the expansion and organization of client brands’ OOH strategy.

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