The Top SaaS Companies in 2022 According to Our Data | Cledara (2023)

SaaS use in companies is soaring. Last year alone organizations worldwide used an average amount of 110 applications. With more new SaaS products emerging on the horizon, the SaaS market is expected to grow to $716.52 billion by 2028.

Every company has their go-to tools that they rely on every day, and using the right SaaS products can make a huge difference in your business: improve efficiency, save money and reduce friction between teams.

But at the same time, not getting the most out of your software can have adverse effects. In a recent survey by Cledara, 63% of employees think problems with SaaS are damaging their company’s culture.

So is it possible to choose the right tools while protecting your business?

Absolutely! In this article, we provide key insights by giving you a low down on the most popular SaaS tools in 2022, according to our data.

Data Source: Cledara

The data in this article is provided by Cledara in February 2022. As a SaaS Management platform, Cledara sees which SaaS apps are used in businesses, by company stage and geography - across the United States and Europe. In addition, we’re huge advocates on all things SaaS-related and regularly conduct research to determine how companies manage their SaaS subscriptions (including software approval processes, impact on company culture and overall SaaS costs.)

The Top SaaS Companies of 2022

Here are the most used SaaS products among our customers in 2022. Out of the 300 SaaS tools analyzed, we’ve compiled a list of the top 30.

How many software applications from this list does your company use?

1. Webflow

Webflow is a web-based drag and drop tool to build, design and host websites. Webflow’s no-code development platform automatically generates HTML, CSS and Javascript through pre-designed elements and customizable components.

Year founded: 2013

Headquarters: San Francisco, California, USA

2. Github

Github is an open-source community and source code management system for software developers to store, manage and distribute code through Git, a version control system.

Year founded: 2008

Headquarters: San Francisco, California, USA

3. Adobe Creative Cloud

Adobe Creative Cloud is a set of applications and services from Adobe that gives users access to a collection of software used for graphic design, video and photo editing, and web development.

Year founded: 2013

Headquarters: San Jose, California, USA

4. Atlassian

Atlassian is an enterprise software company that creates tools for software development and management, development, task management and document collaboration. Some of Atlassian’s well-known tools include Jira and Trello.

Year founded: 2002

Headquarters: Sydney, Australia

5. Xero

Xero is cloud-based accounting software that connects businesses with their financial data, bookkeepers, advisors and customers in real-time. Other features include VAT returns, bank connections, bank reconciliation and payroll.

Year founded: 2006

Headquarters: Wellington, New Zealand

6. Zoom

Zoom is, well, we all know Zoom all to well don’t we? It’s a cloud platform for video and audio conferencing, chat, and webinars. Zoom is not only used by businesses, but also by individuals in their personal lives.

Year founded: 2011

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Headquarters: San Jose, California, United States

7. JetBrains

JetBrains provides a suite of developer tools intended for all stages of software development, such as project management, remote development, test automation and quality assurance.

Year founded: 2000

Headquarters: Prague, Czech Republic

8. MailChimp

Mailchimp is an email marketing platform for marketing teams to automate emails, send newsletters, segment audiences and reach out to their target audience. In addition, marketers can create and host landing pages through MailChimp.

Year founded: 2001

Headquarters: Atlanta, Georgia, USA

9. Slack

Slack is an enterprise software platform designed for teams and businesses of all sizes to communicate effectively through an online messaging application. Users can also join global channels to communicate with others outside their organizations.

Year founded: 2009

Headquarters: Vancouver, Canada

10. Figma

Figma is an interface design tool where users can design websites, mobile app interfaces, prototype designs and other projects. Figma allows teams to collaborate on design projects and exchange ideas.

Year founded: 2012

Headquarters: San Francisco, California United States

11. ClickUp

ClickUp is a project management tool for teams to collaborate on ongoing projects and tasks. Users can assign tasks, create plans, reports, strategies, and host files.

Year founded: 2017

Headquarters: San Diego, California United States

12. Hubspot

HubSpot is a CRM (Customer Relationship Management) platform for marketing, sales, and customer support teams. Hubspot includes multiple features, such as email marketing, list segmentation, landing page builder, paid ad tracking, social media management, and much more.

Year founded: 2006

Headquarters: Cambridge, Massachusetts, United States

13. Microsoft

Office 365 is a suite of productivity tools encompassing Microsoft Word, Excel, PowerPoint and many others. Microsoft still hosts one of the oldest and still most popular application tools to date in 2022.

Year founded: 1975

Headquarters: Redmond, Washington, United States

14. Pipedrive

Pipedrive is a web-based CRM for sales teams to monitor new sales opportunities and visually assign leads to a sales pipeline and funnel. Sales departments can track and follow up opportunities by all stages of the sales cycle.

Year founded: 2010

Headquarters: New York City, New York, USA

15. Notion

Notion is a collaboration platform with markdown support that also integrates tasks, wikis, databases and external sources. Notion is used by companies as a task management tool, knowledge base and virtual workspace.

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Year founded: 2013

Headquarters: San Francisco, California, USA

16. Sentry

Sentry is an application monitoring and error tracking software that works across multiple languages and frameworks. The platform tracks errors and crashes from applications in real-time.

Year founded: 2012

Headquarters: San Francisco, California, USA

17. Zapier

Zapier is an online automation tool that connects apps and services. Users can connect two or more apps to automate repetitive tasks without coding or needing developers to build integrations.

Year founded: 2011

Headquarters: Columbia, Missouri, United States

18. Heroku

Heroku is a platform as a service (PaaS) that enables developers to build, run, and operate applications entirely in the cloud and supports several programming languages.

Year founded: 2007

Headquarters: San Francisco, California, USA

19. Typeform

Typeform specializes in online form building and online surveys. Typeform hosts a selection of templates which include different types of surveys, customer feedback forms, polls, quizzes, etc.

Year founded: 2012

Headquarters: Barcelona, Spain

20. Vidyard

Vidyard is a video hosting and management platform for sales and marketing teams. Features include screen recording, personalized messaging and engagement and analytics tools.

Year founded: 2010

Headquarters: Kitchener, Canada

21. CircleCI

CircleCI is a continuous integration and delivery platform that enables development teams to build, test and deploy applications continuously for Linux, macOS, and Android.

Year founded: 2011

Headquarters: San Francisco, California, USA

22. SendGrid

SendGrid is a communication platform for transactional and marketing email. Businesses that use SendGrid’s API can integrate emails into their websites.

Year founded: 2009

Headquarters: Denver, Colorado, USA

23. SEMRush

SEMRush is a tool used by marketers to analyze and optimize their websites. Teams can run SEO audits, track SEO rankings, identify new trends and keywords, and enhance their SEO score and online visibility on search engine sites.

Year founded: 2008

Headquarters: Boston, USA

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24. 1Password

1Password is a password manager platform that allows businesses to securely store all their password information in one place while also being able to share confidential information internally.

Year founded: 2005

Headquarters: Toronto, Canada

25. Miro

Miro is an online collaboration whiteboard for distributed teams where users can brainstorm ideas, create workflows, formulate boards and charts, map user stories, etc.

Year founded: 2011

Headquarters: San Francisco, California, USA

26. Calendly

Calendly is an appointment scheduling software that facilitates booking online meetings both internally and externally. Calendly automatically updates users’ schedules across all their calendars to prevent double bookings.

Year founded: 2010

Headquarters: Atlanta, Georgia, USA

27. Intercom

Intercom is an online messaging tool for businesses to communicate with their customers instantly by means of a chatbot. Companies can automate first-line communication, personalize customer messaging and segment by inquiries.

Year founded: 2011

Headquarters: San Francisco, California, USA

28. TravelPerk

TravelPerk is a business travel platform that allows companies to book, manage and pay for corporate travel. TravelPerk also acts as a travel assistant by updating users on travel disruptions, changes or cancelations.

Year founded: 2015

Headquarters: London, United Kingdom

29. Zendesk

Zendesk is a customer service platform for businesses to communicate with their customers via email, SMS, phone, live chat or web. In addition, companies can automate inbound communication and host a knowledge base (such as FAQS) for customers.

Year founded: 2007

Headquarters: Copenhagen, Denmark

30. BambooHR

BambooHR is an HR software for SMEs where employees can request time off, sick leave and access the company directory. Users can also store employee data such as payroll details, personal information and documents.

Year founded: 2008

Headquarters: Lindon, Utah, United States

Top 10 SaaS Outliers of 2022

We also wanted to take the opportunity to shed light on companies that have been founded in the last few years, or in the early seed stages. These companies are becoming more popular among Cledara users in 2022.

These applications represent outliers in our data and therefore may be SaaS companies to watch in the future.

1. Clockify

Clockify is a time tracking software and timesheet application that allows companies to log working hours, track schedules and team activities.

Year founded: 2017

Headquarters: Palo Alto, California, United States

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2. Lemlist

Lemlist is an email software and outreach automation tool used by sales teams to personalize cold emails and automate follow-ups.

Year founded: 2018

Headquarters: Paris, France

3. Geo Targetly

Geo Targetly is a geo targeting platform that enables businesses to target their audience by countries, states, and cities. Companies can also redirect visitors to specific landing pages or websites.

Year founded: 2017

Headquarters: Melbourne, Australia

4. Donut

Donut is a software that automatically connects individuals within their organization to help employees get to know each other better. Typically known as “Donut chats,” the software schedules informative meetings between employees, sometimes over an actual donut!

Year founded: 2016

Headquarters: New York City, New York, USA

5. Canny

Canny is a customer feedback management tool that helps teams to collect and manage feedback from their customers. Companies can draw data and analyze feedback to influence product decisions.

Year founded: 2017

Headquarters: San Francisco, California, USA

6. LeadDelta

LeadDelta is a Chrome extension that allows you to view LinkedIn connections via a CRM. This enables companies and employees to manage LinkedIn connections in a structured way.

Year founded: 2020

Headquarters: Ottowa, Canada

7. Airfocus

Airfocus is a product management software that enables product teams to plan, build roadmaps and manage product developments.

Year founded: 2017

Headquarters: Hamburg, Germany

8. Octopus CRM

Octopus CRM is a marketing automation tool that specializes in LinkedIn automation for companies to send automated connection requests and reach target audiences on LinkedIn.

Year founded: 2017

Headquarters: n/a

9. Encharge

Encharge is a marketing automation software that automates emails based on users’ behaviors and activities on a website. Businesses can also onboard new customers on Encharge.

Year founded: 2019

Headquarters: Sofia, Bulgaria

10. is a recruiting software that enables businesses to attract new talent by setting up job ads, hiring workflows and then managing candidates in one place.

Year founded: 2018

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Headquarters: Berlin, Germany

Top SaaS Companies to Watch Out for in 2022

So there you have it, Cledara’s list of the top SaaS companies in 2022.

Let us know which SaaS applications your business depends on or if there’s any SaaS you’re keeping an eye out for this year. Email us at or for more SaaS insights, sign up for our newsletter below.


Who is the leading SaaS provider? ›

1. Adobe. Overview: Adobe was initially known for its perpetual license software products, but the company has been transitioning to a SaaS-first business model since 2012.

Which industries use SaaS the most? ›

Sectors that Benefited from SaaS. In a report by Forbes, education, engineering, finance, government, and healthcare sectors are at the forefront of cloud adoption, whether private, public, or hybrid.

Is Salesforce the largest SaaS? ›

SaaS Company Stats 2022 (Top Picks)

There are currently approximately 30,000 SaaS companies. Globally, there are about 14 billion SaaS customers. The US has the largest proportion of SaaS companies (around 60%). Salesforce has the largest SaaS market share at just under 10%.

Is TCS a SaaS company? ›

TCS BaNCS Cloud delivered on a SaaS model is a comprehensive suite of services for all types and sizes of banking and financial institutions. With built-in regulatory and data residency compliance, it's a one-stop future-ready, SaaS-based, industry cloud offering spanning banking, asset servicing and insurance.

Is Netflix a SaaS? ›

Everything You Need To Know About Netflix a SaaS

Yes, Netflix is a SaaS company that sells software to observe permitted videos on demand. It follows a subscription-based model whereby the user selects a subscription plan and pays a stable sum of money to Netflix monthly or annually.

Is Facebook a SaaS? ›

Of course Facebook, Twitter, etc. are software-as-a-service, provided over the internet. But the definition / line for “SaaS” is applications whose business model is primarily a subscription fee for software. Similarly, ecommerce companies are generally not “SaaS”.

Which country has most SaaS? ›

Accordingly, the top countries for SaaS companies are the US (15,000) and the UK (2,000), followed by Canada (1,000), Germany (1,000), France (939), India (813), and China (663), according to Statista. The Indian SaaS market size was valued at around $3.5 billion in 2020.

What are the 2 main varieties of SaaS? ›

There are two different types of Software as a Service model, horizontal SaaS and vertical SaaS. A horizontal SaaS is a structure well used by established cloud services such as Salesforce, Microsoft, Slack, Hubspot etc.

Is SaaS the future? ›

Cloud growth: SaaS vs other cloud services

over the next few years. Compared to other cloud services, SaaS has a substantial advantage because it is the first fully successful cloud service. According to Gartner, SaaS will continue to dominate the market until 2022.

What is a popular SaaS? ›

1. Salesforce. The big daddy of the list, Salesforce is a top SaaS company that launched the concept based on customer relationship management (CRM). It has since expanded into platform development, marketing, machine learning (ML), analytics, and social networking.

Is AWS a SaaS? ›

AWS (Amazon Web Services) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and packaged-software-as-a-service (SaaS) offerings.

Which is bigger SAP or Salesforce? ›

SAP is one of the biggest names in business software with solutions for computing, inventory management, ERP, process integration, transportation management, business intelligence and more. Because of its diverse experience, some of SAP's CRM modules have a leg up over Salesforce with its singular focus.

Is Swiggy a SaaS company? ›

SaaS Software as a Service (SaaS) includes any non-infrastructure related Cloud products. See how much Swiggy spends on Saas, the products they use, and the applications they operate.

What is the value chain for SaaS company? ›

The SaaS value chain can be broken down into two sub-chains: the supply chain and the demand chain. Each of these chains can then be sub-divided into three high-level organisations we all know: Supply chain: purchasing, research & development, distribution. Demand chain: marketing, sales, customer service/success.

What is vertical SaaS company? ›

While Horizontal SaaS is a distribution model where the SaaS product caters to the needs of a wide range of industries (for example Slack), Vertical SaaS companies are interested in creating niche-specific software solutions.

Is Zoom a SaaS? ›

Zoom is a cloud-based SaaS application that allows private individuals as well as businesses to virtually interact with each other. Communication can occur via text, audio, video, or a combination of the three. Users can hold one-on-one meetings or conduct video conferences with up to 500 participants.

Is Spotify a SaaS? ›

Software as a Service (SaaS)

Netflix, Spotify, Dropbox and Slack are common SaaS products, in which the product is then delivered to users over the internet on a subscription basis, giving users the flexibility to not have to worry about upfront installation purchases or ongoing maintenance costs.

Is Gmail PaaS or SaaS? ›

Gmail is one famous example of an SaaS mail provider. PaaS: Platform as a Service The most complex of the three, cloud platform services or “Platform as a Service” (PaaS) deliver computational resources through a platform.

Who is the founder of SaaS? ›

Patrick Campbell, SaaS founder, strategic-value connoisseur, and cofounder of Profitwell joined up with the SaaS Mag team for our 2nd issue to explain the SaaS pricing pitfalls you need to avoid. Subscribe to SaaS Mag here. Poor pricing doesn't affect just your MRR and ARR.

Which is the well known SaaS model? ›

Salesforce, also known as the “gold standard” of SaaS, is one of those companies that everyone needs to know about. It helps you manage and integrate every aspect of your business with their Customer Relationship Management (CRM) platform.

Is Zoom a SaaS? ›

Zoom is a cloud-based SaaS application that allows private individuals as well as businesses to virtually interact with each other. Communication can occur via text, audio, video, or a combination of the three. Users can hold one-on-one meetings or conduct video conferences with up to 500 participants.

Is Spotify a SaaS company? ›

Software as a Service (SaaS)

Netflix, Spotify, Dropbox and Slack are common SaaS products, in which the product is then delivered to users over the internet on a subscription basis, giving users the flexibility to not have to worry about upfront installation purchases or ongoing maintenance costs.


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